6 min. reading
Author: Aneta
❧ What is Remarketing? Remarketing Definition
Websites attract (or at least they should) a significant number of visitors every day. But how many of them actually convert into customers? Unfortunately, the gap is often quite large, with only about 2% of visitors making a purchase during their first visit.
Sometimes, a gentle nudge is all it takes to remind potential customers that they might still need your products or services. And that’s where remarketing comes to the rescue!
Remarketing is a marketing strategy focused on re-engaging users who previously interacted with your website, app, or brand's online presence but, for some reason, did not complete the desired action—like making a purchase or filling out a form.
Usually, this involves paid advertising campaigns, but it can also include re-engagement tactics like automated emails after an abandoned cart or even a follow-up phone call.
Want to learn more about remarketing and how it can benefit your business? Keep reading!
❧ How Does Remarketing Work? Marketing Strategy
"Hello, Mr. Smith, have you already forgotten that our garden irrigation system is your dream come true? Come on, finish that purchase!"
Okay, maybe not quite like that—but the idea is similar.
The primary goal of remarketing is to re-engage users who were just a step away from making a purchase. Why? To boost conversions!
You can achieve this by displaying personalized ads across different places on the Internet, such as other websites or social media. This approach can effectively encourage potential customers to return to your site and complete the intended action, enhancing the overall performance of your marketing efforts. The big advantage? These audiences are already somewhat familiar with your brand.
❧ Do you fancy a cookie?
Everyone loves cookies—but maybe not the ones on websites. Let’s be honest—those full-screen pop-ups can be quite annoying. However, it’s often remarketing that makes cookies a necessity on websites.
Cookies are small text files stored in a user’s browser when they visit a site. This data is then used to tailor ads to make them more effective and relevant to the user's needs and preferences.
❧ Where Do These Cookies Come From?
When you create a campaign in an ad network like Meta Ads (formerly Facebook Ads and Instagram Ads) or Google Ads, you receive a special piece of code called a pixel. Just add this code to your website.
When a new visitor comes to your site, they receive a cookie—an anonymous file is added to their browser, and they are placed on your remarketing list. This helps maintain a connection with previous visitors and engage them long after they leave your site.
❧ Types of Remarketing – Remarketing Campaigns
There are various remarketing strategies you can tailor to specific business goals and audience preferences.
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Standard Remarketing
This is the most common form of remarketing, where you re-engage users by sending messages encouraging them to interact with your brand again.
These ads are typically delivered through ad networks and remind visitors about products or services on your site. They use search data to display related or complementary products, making the messages more compelling and effective.
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Dynamic Remarketing
Ever searched for a specific product online and then saw ads for it everywhere you went? That’s dynamic remarketing at work!
This method uses personalized ads tailored to the user’s behavior on your site, creating a much more direct and relevant connection with the buyer’s interests.
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Email Retargeting
If your business already has a strong email marketing system and a robust contact list, email retargeting is a great option. It targets users who, for instance, abandoned their cart. They receive an automatic email reminding them to complete their purchase.
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Mobile App Remarketing
This method allows you to reach users who installed your app but don't use it regularly or haven’t made a purchase. You can display personalized ads in other apps to remind them of your brand and encourage them to return.
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Video Remarketing
This involves showing ads to audiences who interacted with your videos or YouTube channel. These ads appear when users are on YouTube or browsing websites and apps in the Google Display Network.
❧ What Are the Business Benefits of This Strategy? Advantages of Remarketing
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Boosting Conversions
By re-engaging users who are already familiar with your brand, remarketing increases the chances of conversion—especially when you offer personalized ads or promotions. People who have already shown interest in your product or service are more likely to make a purchase!
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Building Brand Awareness and Engagement
Consistently showing remarketing ads can remind users of your brand and products, building brand awareness and increasing their likelihood of future purchases. Remarketing helps maintain engagement with a specific audience by delivering personalized content and offers tailored to their interests and needs.
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Enhancing Customer Retention
Many businesses focus on attracting new customers, often overlooking those who have already purchased from them. With remarketing, you can stay connected with existing customers and encourage them to return to your platform. This can boost their loyalty and contribute to customer retention.
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Optimizing Ad Spend
Remarketing targets audiences who already know your product or service and have shown interest in your brand, meaning you don’t have to build relationships from scratch. This can help optimize your advertising budget and increase efficiency!
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Tailoring Communication to Your Target Audience
With the ability to segment users, track their buying journey, and adjust ad content to their interests, remarketing enables more personalized and effective communication with your potential customers. You can adapt ads to specific audience behaviors, improving the effectiveness of future campaigns.
❧ Set Yourself Up for Success in Remarketing with Kryptonum!
Remarketing is an incredibly powerful marketing strategy. By leveraging remarketing techniques, you can remind customers about your business, build brand awareness, and effectively encourage them to re-engage with your website or app!
Want to learn more about marketing strategies and SEO (search engine optimization)? Check out our marketing and SEO services!
