❧ Website and Online Store – With Love for Knitting and Crocheting

A misty autumn day. Raindrops tapping against the window. You’re not quite sure what to do with yourself. You make a cup of tea with honey and lemon, curl up under a blanket, and… something’s missing. Ah! Warm socks! Maybe you could knit a pair? But… where to start?

By visiting Kierunek Dzierganie, of course! 💁🏻‍♀️

Its founder, Martyna, started her journey in a similar way. She wanted to create something special for her little boys—something heartfelt, something that couldn’t just be bought in a store 💝

And so, from her hands, the first crocheted teddy bear was born… and with it, the beginning of a new business.

Knitting and crocheting are incredible ways to express creativity. The repetitive motions and focus on a single task have therapeutic benefits and improve concentration. No wonder so many people have fallen under the spell of yarn and needles 💚

Martyna helps others discover the joy of crafting. What motivates her the most? Seeing her students’ skills grow and their satisfaction in pushing past their own limits! 💪🏻

Martyna built her brand from scratch and attracted a community eager to learn under her guidance. But as her business grew, the old brand and website no longer met her expectations.

Her previous site no longer aligned with her needs. Constant security concerns, keeping up with updates, and monitoring sales? That’s no way to run a business! 🕵️

Martyna needed help transforming her brand completely—a full 137-degree shift—creating an entirely new identity: Kierunek Dzierganie. This required a fresh visual identity and a brand-new (super secure 🔐) website with an integrated course platform.

Martyna has a unique, authentic style, and her website had to reflect it—not just through content but also visually. The goal was warmth and coziness, so we focused on soft beiges paired with pastel hues. The design subtly references yarn and nature, whether through typography or background elements 🍂

One thing was clear—geometric, rigid, and cold design elements were not an option. It had to feel inviting and warm.

Wool, yarn, or maybe a crochet hook?
What should represent a brand that encourages people to fall in love with making things by hand?

During our workshops, we learned that the logo should avoid animal motifs.

It had to be simple, aesthetically pleasing, and delicate. Feminine minimalism? Absolutely!

The final logo features a flower 🌺 resembling a rose, designed to resemble a ball of yarn. The logotype is paired with the tagline that encapsulates the brand’s mission. For typography, we chose the Polish font “Lato” and the elegant “City Streetwear” to balance modernity with a personal touch.

So, what does the brand’s new look feel like? 🤩

◽ Warm and soothing beige tones that are neutral and don’t classify the site as strictly feminine or masculine.
◽ A visual-first approach—in the world of handcrafts, images speak louder than words. The site features joyful, vibrant photography that exudes positive energy.
◽ Handwritten typography adds a human touch, balancing out the modern look. The playful “City Streetwear” font is used as an accent alongside “Lato Light”.

Martyna’s website radiates cozy autumn vibes. It makes you want to grab some yarn and start knitting! Maybe a black sweater with a green Kryptonum logo? 😜

For the CMS, we chose Sanity, ensuring that Martyna can effortlessly expand her website with new courses, products, or blog articles. Flexibility and ease of use were key priorities.

Since Kierunek Dzierganie is both an online store and a course platform, we needed a reliable and seamless solution. We opted for Next.js as the static site generator and framework.

And those eye-catching animations and interactions? That’s where Framer Motion came in, making the site not only visually appealing but also incredibly intuitive.

We made sure Martyna’s website wasn’t just beautifully designed but also highly visible in search engines. Our SEO efforts included creating valuable blog articles that answer users’ questions and educate them on knitting and crocheting 👀

Additionally, we ran a marketing campaign to boost interest in crochet courses and increase audience engagement.

The campaign highlighted the unique benefits of Martyna’s courses, such as:
🔸 Left- and right-handed versions,
🔸 Lifetime access to materials,
🔸 Simple, time-efficient lessons.

We wanted to show that crocheting isn’t just about learning a skill—it’s about relaxation, stress relief, and creative self-expression ✨