❧ Website for the Established Furniture Brand

SITS is built on decades of hard work, commitment, and a passion for furniture-making. The journey began with just a handful of employees and a modest product distribution in the local market.

Today, the company employs over 1,200 people worldwide, offering comfortable seating solutions across Europe, North America, and Asia. SITS is committed to high quality and sustainable development, using ocean-reclaimed plastic certified by Seaqual.

With rapid growth came the need for a digital upgrade. The existing online solutions just weren’t cutting it anymore. New challenges started to emerge, such as:

🔸 Can we design one website that caters to both retail customers and distributors?

🔸 How do we manage a massive project like this while keeping the site fast and responsive?

That’s when we jumped in, full of enthusiasm!

We put in some serious work to bring this ambitious project to life.

🔸 Showcasing 96 furniture collections
🔸 490 upholstery options to choose from
🔸 Available at 300+ retail locations
🔸 152 pages in the English version alone
🔸 Over 3,000 photos ready for viewing
🔸 Built to support 7 language versions

With so much content to feature, we focused on one key aspect: minimalism.

The brand’s design and style guide were crafted by PAARTS agency, but we added our own touches—like soft, cozy pillows—that make the website a pleasure to navigate 😉

We highlighted 30 years of experience through imagery, while professionalism is reflected in the elegant and legible typography.

It required custom tech solutions and innovative approaches.

We used headless WordPress paired with Gatsby.js, achieving lightning-fast loading times by generating over 500 static pages. This eliminated delays from dynamic content rendering, ensuring a super lightweight site despite the high-quality images. Both UX and Core Web Vitals love this approach ✨

With Contadu, we optimized the SITS website for search engines, enhancing visibility and attracting more users. We structured links, crafted effective headings, and strategically used keywords in body texts. Plus, we automated the generation of meta titles and descriptions. SEO on autopilot! 💪🏻

We’re huge fans of Framer Motion, a library that makes our eyes light up. It enables smooth animations and micro-interactions that work seamlessly on any device, enhancing user engagement and boosting UX. And the site analytics prove it!