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WOODME
❧ A Fully Functional Website and Online Store for a Health-Focused Brand
An appetizing platform for a health-conscious food lover who shares her passion for cooking through e-books filled with nutritious recipes 🥗
The Challenge
FoodPatka is a rapidly growing brand in the healthy eating space. Instead of fueling its growth, the previous website was holding it back. A solution was needed—one that not only worked but also elevated the brand to the next level!
The Solution
A complete rebranding, a fresh visual identity, and a well-thought-out website structure ensured that these nutritious recipes landed on the right "plate"—and looked amazing! Now, FoodPatka has the business tools to match its full potential.
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Sector
personal brand, healthy eating, ebooks
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Client
FoodPatka
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Year
2024
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Services
❧ Cookbooks Inspired by a Love for Healthy Eating and an Active Lifestyle
Tasty or healthy? Many people struggle with this dilemma, believing that healthy eating comes with sacrifices. If only there were a perfect balance…
Well, there is!
FoodPatka was born from a passion for cooking and a desire to embrace a healthier lifestyle. Patrycja, the founder, successfully runs food-focused social media channels and offers e-books filled with healthy recipes, ready-made meal plans, and workout programs. Many of her snack recipes are nutritious alternatives to popular sweets 🍬
❧ With FoodPatka, Healthy Eating Becomes Enjoyable—and Delicious!
Patrycja’s online business journey started with a personal goal: to transform her own life, master healthy eating, and adopt regular physical activity 💪🏻 And she absolutely nailed it!
Her brother, Adrian, plays a key role in managing FoodPatka, making them a dynamic sibling duo tackling each business milestone together.
However, their previous website was more of a roadblock than a tool for success. It failed to reflect the level of professionalism they aspired to and created more problems than solutions.
❧ The Challenge: Building a Responsive and High-Performing Website
That’s why they reached out to us—to help take FoodPatka to the next level and leave the competition far behind!
We faced multiple challenges that required both creativity and precision. Our solution? A complete brand refresh. We designed a new, vibrant, and professional visual identity that perfectly reflects FoodPatka’s values.
We also restructured the website’s information architecture to ensure every element served a clear purpose: guiding users toward purchasing digital products and answering all their potential questions.
❧ A Visually Appealing Design That Enhances the Brand Experience
Patrycja’s recipes are packed with vegetables and fruits, providing the perfect balance of carbs, protein, and essential nutrients—all while being irresistibly tasty! 😋
FoodPatka’s new website needed to visually reflect this mouthwatering appeal. We selected bold, vibrant colors and designed three different visual style concepts.
❧ Logo Design for a Health-Focused Brand
The logo needed to exude freshness and represent the delicious, nutritious meals found in Patrycja’s e-books. We incorporated elements like cutlery, leaves, and… a touch of magic! ✨
The fork in the logo serves as a magic wand, symbolizing the endless culinary possibilities and the magic that happens in the kitchen with Patrycja’s e-books. The elegant serif typography adds a feminine and sophisticated touch.
❧ FoodPatka’s E-commerce Store – A Seamless Shopping Experience with EasyCart
One of the most crucial aspects of the project was building a functional, user-friendly online store for selling digital products—e-books, workout plans, and meal guides.
We integrated EasyCart, a powerful platform ensuring reliability, scalability, and full control over the store’s management. It offers a seamless shopping experience and an intuitive interface 👨🏻💻
❧ SEO Optimization for Maximum Visibility
As part of our collaboration, we implemented a strategic SEO plan to boost search rankings and attract health-conscious customers.
We also helped Patrycja develop her blog, publishing SEO-rich articles on healthy eating, which significantly increased FoodPatka’s visibility on Google 👌🏻
❧ Stunning Visuals That Enhance the Brand’s Message
The redesigned website provides the perfect backdrop for appetizing food photography, making visitors crave every dish 🤩
The design features various shades of pink and playful illustrations that add a touch of magic—just like the meals themselves!
A grid layout showcases e-books, meal plans, and fitness guides, with the standout pink workout plan positioned on a bold purple background for maximum visibility.
❧ A Website Built with Cutting-Edge Technology—Fast and Limitless!
Is the FoodPatka website lightning-fast and free of limitations? Absolutely! And it’s all thanks to the Next.js framework.
To ensure effortless content management, we integrated Sanity CMS, providing an intuitive and flexible backend.
👉🏻 Engaging animations bring the website to life, created with Framer Motion.
❧ A Professional Website Ready for Growth
Patrycja’s new website is a powerful business tool, streamlining operations and enhancing the customer experience. No matter the device, every digital product looks flawless and inviting.
The intuitive design and seamless navigation make exploring the product range a pleasure—encouraging visitors to browse, engage, and make a purchase! 🛍️
A Strong Team = A Successful Website
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