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Bloodwise
Dark mode at its finest! Step behind the scenes of crafting a magnetic website that sells a video creation course for women 🎥
Sector
video production
Client
Damian Sztendel
Year
2024
Services
Short-form videos have become one of the most powerful tools for building connections with an audience. They’re highly engaging and easy to consume!
But without the right skills, many businesses fail to harness their full potential…
Poor-quality footage, weak editing, and unprofessional execution 👎🏻
These issues can damage brand perception and hold businesses back from real growth.
Laik Knows, founded by Damian, specializes in producing videos that sell and elevate brand image ✨
Drawing from years of experience, Damian decided to compile his knowledge into a comprehensive online course—tailored specifically for women.
But a great course also needs a great platform to sell it.
That’s where we stepped in!
As always, we kicked off the project with strategic workshops.
This allowed us to pinpoint the ideal target audience for the course:
👉🏻 Women running their own businesses where visual appeal is key—tattoo artists, beauty professionals, and marketing service providers.
👉🏻 Video creation enthusiasts—beginners or aspiring professionals looking to break into the industry.
👉🏻 Influencers who know that a polished online presence is a must!
Have we mentioned how much we loooove dark mode? 💚
For a brand in this niche, the choice was obvious!
A deep black background makes the site look fresh, elegant, and ultra-modern.
But the real showstoppers? The visuals!
Each image is bold, colorful, and electrifying—light plays a huge role, extending beyond the photos themselves.
The dark backdrop is punctuated with neon pink and blue glows, creating a striking effect that grabs attention instantly!
When choosing the font, we went with Red Hat Display—a sleek, sans-serif typeface.
It’s modern, minimalistic, and highly readable.
More importantly, it complements the premium feel of the brand. Even with a subdued color scheme, it still draws the eye!
The text layout is spacious and well-structured, ensuring a clean, aesthetically pleasing design.
Bloodwise